Posts by Catherine Heath

Enter the Penguin: Penguin 4.0 and your Business

The Penguin Rolls Out

Once upon a time, when the internet was not as old as it is now and companies roamed the wastelands on a quest for those crucial backlinks that would give them higher rankings in the SERPs, an algorithm was born.

Created by the lawgivers of Google, this was an algorithm like no other. (Well not quite, but it does sound good, doesn’t it?) This avian lawman was to wander the vast wastelands of the web upon the backs of countless spiders, searching out spammy backlinks and those who would gather them in order to gain ranking. Continue reading