We’ve been designing websites for clients for years. We love doing it, and we do our best to make sure our sites are designed to be SEO friendly so our clients have a good chance of success for their business right out of the gate.
However, not every client starts to build up an audience to make their website SEO successful, and I can explain why.
You can have the prettiest and most interactive website on the web, but if you aren’t marketing it to show it off, it’s not going to do you a lot of good. It’s the same as having a big beautiful sign outside of your workshop, but your workshop is 10 miles off of a main road with no other sign indicating where you are located on any additional roads. Or better yet, having a sleek and professional business card, but never handing it out to anyone. Your website isn’t a magical tool to get you clients, what you do with it is what matters.
Do you kinda see where I am going with this? SEO means “Search Engine Optimization”, meaning your website is optimized to be the best representation possible on search engine results.
So what do I mean when I say “SEO Friendly“?
SEO Friendly, in the world of Misfits, means that your site was put together in a way that, with proper maintenance, can really help boost your website SEO rankings on internet searches, and subsequently through potential customer interactions. If they like your content, they will share it. If Google thinks your site is built with the proper website SEO algorithm requirements, they make sure your search ranking goes up.
You essentially have the foundation for good search results, but you have to utilize it.
What do you need to do in order to get more traffic coming to your site?
I’d say it was simple, but if that were the case then you wouldn’t need to bothering doing anything but “set it and forget it”. Never ever “set it and forget it” with your business website. This is your ONE tool that will get you the most exposure.
- Understand the very basics of what every business owner should know about search engine optimization (SEO).
Every business owner should know the basic requirements for search engine optimization for their business website. These include things like what list of items do I need to keep track of regularly such as regular new content, what keywords are popular for my area or industry, who is my competition, etc.We’ve provided local workshops on the foundation of what ever business owner should know, about social marketing and search engine optimization, and are expanding this information to online workshops as well.
- If you don’t have the time to maintain your website SEO or marketing, invest in someone who does.
While you should stay updated on how to market your website, your #1 priority should be running your business. That my require you bring in a professional to market your website and staying on top of the regular maintenance that will entail. Delegate this task to someone who stays in communication with you so you can still run your business but stay aware of how your marketing efforts are going. Generally this is done through a monthly report and a discussion about what has been done, and what is planned next.
- Invest in Online Marketing through Pay-per-click (PPC) Ads and Social Marketing
In order to grow your business you have to feed it, and one way to feed it is by investing money back into it. People spend more time these days glued to their mobile phones and computers than they do TV and radio anymore, which means there’s a whole new market out there to reach about your business.The benefit of online marketing is you are able to really target who is seeing your ads, which means you aren’t wasting money on people you would never try to market to in the first place. Need to market to Women? Men? New Mothers? College Students? People who own homes in your zip code? The level of detail available in various online marketing venues is better than we’ve ever had before. If you aren’t tapping into that market you are leaving money on the table for your competition.
- Biggest Pro Tip? Take an active role in your website. It doesn’t take a lot of work, and the results could mean the next step for your business.
You don’t have to maintain your website personally, but your website needs to be maintained either way. New content, fresh images, an online presence, providing a value to your clients and really letting the uniqueness of your business shine through. Show off your fine self.
So just because I have a website, I may not start getting traffic until I start doing something about it?
Yes. Pretty much.
We sent out a notice to our clients recently letting them know that Google will now start prioritizing websites that have an SSL Certificate installed to protect certain types of data that might be submitted through your website. This is especially important if you sell products and accept credit card information, and even if you have users login to access a “members only” section of your site. Continue reading
Google Chrome recently announced that starting in September, they are going to block flash from their browser. This is follow suite (albeit late) after Apple first announced it will no longer support flash years ago, and Android followed meaning the majority of your mobile browsers would not be able to view any website in flash at all. Adobe announced this past December that they will finally start killing off the Flash brand entirely, which means Flash is Officially Dead. Companies are scrambling to get web design quotes to convert their websites so they don’t lose their rankings. Continue reading
I’m preparing for a small presentation this afternoon with some local farmers about using Social Media to improve their marketing strategy, and I wanted to share some of these tidbits with our readers so you can make the most out of your social management with advice from legit social marketing companies.
Quite simply, Social Media is necessary for all businesses. Continue reading
At Misfit, we specialize in Wordpress development and customization. We love Wordpress, we relish and bathe in it. Because we also budget to provide small businesses with affordable web solutions, we also look for ways to assist small businesses in achieving their goals. Occasionally it’s difficult to explain to clients what their options are in terms of a website that is built the best possible way for their budget and brand. Continue reading
Whew, thanks for pausing a moment.
Before you take that big step by hiring a new employee and all the paperwork and cost that comes with it, we want to offer some alternatives ideas that are just as important and may actually save you money (and who doesn’t want to save money?).
Don’t get us wrong, there’s nothing inherently wrong with hiring an in-house social media person. It may even feel more comfortable having a dedicated person readily available to monitor your social media on a whim. We get it. However, not every company needs to invest that much money into their social strategy. If your business is in the niche of marketing, it makes more sense to have an in-house marketer. If you’re in a labor industry, such as construction, it absolutely does not make sense to have someone dedicated solely to your social media strategy in-house.
So what are your options? Continue reading
Let’s assume that your business is on social media. (With 65% of U.S. adults using some form of social, you are crazy if it isn’t!) Let’s also assume you have a Facebook page, and maybe a Twitter or a LinkedIn account for your company, depending on your industry.
But are you doing enough to make a difference for your business?
Back in 2010, it might have been enough just to have your business on Facebook. Now, you can’t even show your posts to everyone who liked your page! Yes, the people who voluntarily opted in to receive your updates see them maybe 1-2 times out of 10. What this means, is that you could be wasting your efforts, sending your messages into a void.
So what should you do about it? How do you step up your social media game? Continue reading
Persistent spammers suck worse and force us to stay on our toes when it comes to keeping our clients protected and their analytics accurate with data to help guide their marketing initiatives. However, the spammers are not going anywhere, and neither is our fight to keep them at bay while providing the best secure hosting as well as passionate search engine optimization.
During the last several weeks I have battled with varying types of spam, mostly from Russia, and have been amused by the lengths some of these spammers will go in order to garner traffic. I have been successful in our quest, and wanted to share the information I have learned so that others can successfully remove spammers and ensure the data they are collecting is not skewed by spam traffic. Continue reading
Misfit Interactive is happy to announce that we have developed a vendor referral program that benefits both future and past clients. We love developing relationships with our clients and supporting their growth and business, and our new referral program allows us to do just that.
What sort of discounts are we offering? It’s pretty simple!
For our existing clients:
- For referring new business to us, you can get a a custom discount based on what services you currently use with us. Whether it is web hosting, maintenance work, social media management, or PPC Marketing, we can create a discount package covering any of your services for each referral.
For referred and/or new business:
- If you were referred to us by one of our existing clients, you are entitled to a 10% discount on any of our services that we provide. In return you will also ensure the vendor that referred you also gets their own discount mentioned above.
- If we refer you to one of our existing clients in this list, they are also willing to provide you with a 10% discount on all of their services. Just tell them that Misfit referred you and you want to participate in the vendor referral program.
So contact us or any of our preferred vendors today and get referral discounts on your next project!
It is no secret that Google plans to adjust their algorithm so that mobile-friendly sites will now rank better than those that are not, especially on, well…….mobile devices. This move makes perfect sense as more and more people are using their tablets and phones to perform searches, contact businesses and even shop online. Speaking from personal experience, I use my phone to do quick research, find local companies or look up information more frequently than my home computer. I have it with me at all times, so it is easier to access. Continue reading