Best Practices

A story about how a small business devastatingly lost ALL online traffic

I want to take a moment to reminisce about a local story that I personally witnessed where a business completely dropped off Google and lost all of their traffic and tons of money. I wish I could say it had a happy ending, but I honestly don’t know what the outcome was for the client, as they dropped off the face of the planet too. Continue reading

If you don’t have an SSL certificate for your website, your traffic will start to suffer

We sent out a notice to our clients recently letting them know that Google will now start prioritizing websites that have an SSL Certificate installed to protect certain types of data that might be submitted through your website. This is especially important if you sell products and accept credit card information, and even if you have users login to access a “members only” section of your site. Continue reading

Flash and Music are Dead

Google Chrome recently announced that starting in September, they are going to block flash from their browser. This is follow suite (albeit late) after Apple first announced it will no longer support flash years ago, and Android followed meaning the majority of your mobile browsers would not be able to view any website in flash at all. Adobe announced this past December that they will finally start killing off the Flash brand entirely, which means Flash is Officially Dead.  And if Flash is officially dead, that means it’s terrible for SEO. Companies are scrambling to get web design quotes to convert their websites so they don’t lose their rankings. Continue reading

Social Media Do’s and Don’ts – Advice from Social Marketing Companies

Social Marketing CompaniesI’m preparing for a small presentation this afternoon with some local farmers about using Social Media to improve their marketing strategy, and I wanted to share some of these tidbits with our readers so you can make the most out of your social management with advice from legit social marketing companies.

Quite simply, Social Media is necessary for all businesses. Continue reading

What’s the Difference Between a Wordpress Theme and Wordpress?

At Misfit, we specialize in Wordpress development and customization.  We love Wordpress, we relish and bathe in it.  Because we also budget to provide small businesses with affordable web solutions, we also look for ways to assist small businesses in achieving their goals.  Occasionally it’s difficult to explain to clients what their options are in terms of a website that is built the best possible way for their budget and brand. Continue reading

Blocking Russian and Referral Spam from Google Analytics

Spammers suck.

Persistent spammers suck worse and force us to stay on our toes when it comes to keeping our clients protected and their analytics accurate with data to help guide their marketing initiatives.  However, the spammers are not going anywhere, and neither is our fight to keep them at bay while providing the best secure hosting as well as passionate search engine optimization.

During the last several weeks I have battled with varying types of spam, mostly from Russia, and have been amused by the lengths some of these spammers will go in order to garner traffic.  I have been successful in our quest, and wanted to share the information I have learned so that others can successfully remove spammers and ensure the data they are collecting is not skewed by spam traffic. Continue reading

Google Will Start Favoring Mobile-Friendly Sites – Is Your Website Ready?

It is no secret that Google plans to adjust their algorithm so that mobile-friendly sites will now rank better than those that are not, especially on, well…….mobile devices. This move makes perfect sense as more and more people are using their tablets and phones to perform searches, contact businesses and even shop online. Speaking from personal experience, I use my phone to do quick research, find local companies or look up information more frequently than my home computer. I have it with me at all times, so it is easier to access. Continue reading