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Category Archives: Search Engine Optimization

If you don’t have an SSL certificate for your website, your traffic will start to suffer

We sent out a notice to our clients recently letting them know that Google will now start prioritizing websites that have an SSL Certificate installed to protect certain types of data that might be submitted through your website. This is especially important if you sell products and accept credit card information, and even if you have users login to access a “members only” section of your site. Continue reading

Enter the Penguin: Penguin 4.0 and your Business

The Penguin Rolls Out

Once upon a time, when the internet was not as old as it is now and companies roamed the wastelands on a quest for those crucial backlinks that would give them higher rankings in the SERPs, an algorithm was born.

Created by the lawgivers of Google, this was an algorithm like no other. (Well not quite, but it does sound good, doesn’t it?) This avian lawman was to wander the vast wastelands of the web upon the backs of countless spiders, searching out spammy backlinks and those who would gather them in order to gain ranking. Continue reading

Flash and Music are Dead

Google Chrome recently announced that starting in September, they are going to block flash from their browser. This is follow suite (albeit late) after Apple first announced it will no longer support flash years ago, and Android followed meaning the majority of your mobile browsers would not be able to view any website in flash at all. Adobe announced this past December that they will finally start killing off the Flash brand entirely, which means Flash is Officially Dead. Companies are scrambling to get web design quotes to convert their websites so they don’t lose their rankings. Continue reading

Blocking Russian and Referral Spam from Google Analytics

Spammers suck.

Persistent spammers suck worse and force us to stay on our toes when it comes to keeping our clients protected and their analytics accurate with data to help guide their marketing initiatives.  However, the spammers are not going anywhere, and neither is our fight to keep them at bay while providing the best secure hosting as well as passionate search engine optimization.

During the last several weeks I have battled with varying types of spam, mostly from Russia, and have been amused by the lengths some of these spammers will go in order to garner traffic.  I have been successful in our quest, and wanted to share the information I have learned so that others can successfully remove spammers and ensure the data they are collecting is not skewed by spam traffic. Continue reading

Google Will Start Favoring Mobile-Friendly Sites – Is Your Website Ready?

It is no secret that Google plans to adjust their algorithm so that mobile-friendly sites will now rank better than those that are not, especially on, well…….mobile devices. This move makes perfect sense as more and more people are using their tablets and phones to perform searches, contact businesses and even shop online. Speaking from personal experience, I use my phone to do quick research, find local companies or look up information more frequently than my home computer. I have it with me at all times, so it is easier to access. Continue reading