Whew, thanks for pausing a moment.
Before you take that big step by hiring a new employee and all the paperwork and cost that comes with it, we want to offer some alternatives ideas that are just as important and may actually save you money (and who doesn’t want to save money?).
Don’t get us wrong, there’s nothing inherently wrong with hiring an in-house social media person. It may even feel more comfortable having a dedicated person readily available to monitor your social media on a whim. We get it. However, not every company needs to invest that much money into their social strategy. If your business is in the niche of marketing, it makes more sense to have an in-house marketer. If you’re in a labor industry, such as construction, it absolutely does not make sense to have someone dedicated solely to your social media strategy in-house.
So what are your options? Continue reading