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Category Archives: Social Media

Social Media Do’s and Don’ts – Advice from Social Marketing Companies

Social Marketing CompaniesI’m preparing for a small presentation this afternoon with some local farmers about using Social Media to improve their marketing strategy, and I wanted to share some of these tidbits with our readers so you can make the most out of your social management with advice from legit social marketing companies.

Quite simply, Social Media is necessary for all businesses. Continue reading

Stop! Don’t Hire That In-House Social Media Marketer Yet!

Whew, thanks for pausing a moment.

Before you take that big step by hiring a new employee and all the paperwork and cost that comes with it, we want to offer some alternatives ideas that are just as important and may actually save you money (and who doesn’t want to save money?).

Don’t get us wrong, there’s nothing inherently wrong with hiring an in-house social media person.  It may even feel more comfortable having a dedicated person readily available to monitor your social media on a whim.  We get it.  However, not every company needs to invest that much money into their social strategy.  If your business is in the niche of marketing, it makes more sense to have an in-house marketer.  If you’re in a labor industry, such as construction, it absolutely does not make sense to have someone dedicated solely to your social media strategy in-house.

So what are your options? Continue reading

Are You Using Social Media to its Full Potential?

Let’s assume that your business is on social media. (With 65% of U.S. adults using some form of social, you are crazy if it isn’t!) Let’s also assume you have a Facebook page, and maybe a Twitter or a LinkedIn account for your company, depending on your industry.

But are you doing enough to make a difference for your business?

Back in 2010, it might have been enough just to have your business on Facebook. Now, you can’t even show your posts to everyone who liked your page! Yes, the people who voluntarily opted in to receive your updates see them maybe 1-2 times out of 10. What this means, is that you could be wasting your efforts, sending your messages into a void.

So what should you do about it? How do you step up your social media game? Continue reading

How Personal Social Media Accounts Affect Your Business

The other day I was talking to a potential client about all the services and solutions we could provide to his company that had been hit hard by negative SEO this summer.  The discussion took a different turn and became very personal at one point, when the client mentioned he had done his research on ME personally to see if he would be interested in doing business with Misfit Interactive.

Immediately my mind began to race: “Oh no, have I posted anything inappropriate recently?” “Did I use bad language?” “Did I complain about my work??”

Fortunately for me, I try to keep my personal social networks proper and classy enough that I don’t really have to worry about offending anyone.  Let’s face it, no one wants to deal with the opinions of the internet, anyway. Continue reading