It’s no surprise to anyone nowadays that search engine algorithms are getting smarter when it comes to language. This means that any SEO strategy that’s worth its salt needs to have good, original content that provides user value – because that’s really what all of these algorithms are about – rewarding sites that provide user value with those all-important higher search engine rankings that help bring customers to your site in the first place. Here is where people like Cat come in. With experience in everything from blog posts, to copy, to ghostwriting, and straight-up site content, Cat’s philosophy is that value for the user is value for her clients. Whether you want to tweak your existing content as part of a wider optimization strategy or create completely new content, Cat will work with you to find out exactly what you need and deliver.