SEO companies

A story about how a small business devastatingly lost ALL online traffic

I want to take a moment to reminisce about a local story that I personally witnessed where a business completely dropped off Google and lost all of their traffic and tons of money. I wish I could say it had a happy ending, but I honestly don’t know what the outcome was for the client, as they dropped off the face of the planet too. Continue reading

If you don’t have an SSL certificate for your website, your traffic will start to suffer

We sent out a notice to our clients recently letting them know that Google will now start prioritizing websites that have an SSL Certificate installed to protect certain types of data that might be submitted through your website. This is especially important if you sell products and accept credit card information, and even if you have users login to access a “members only” section of your site. Continue reading

Enter the Penguin: Penguin 4.0 and your Business

The Penguin Rolls Out

Once upon a time, when the internet was not as old as it is now and companies roamed the wastelands on a quest for those crucial backlinks that would give them higher rankings in the SERPs, an algorithm was born.

Created by the lawgivers of Google, this was an algorithm like no other. (Well not quite, but it does sound good, doesn’t it?) This avian lawman was to wander the vast wastelands of the web upon the backs of countless spiders, searching out spammy backlinks and those who would gather them in order to gain ranking. Continue reading