FAQs

Why is SEO important for my company?

Lets put it this way…every company is online in one way or another.  You’re competing with all of the companies in your niche, both online and offline.  Most of your customers are going to be researching online before making the commitment to go with you or your competition.  You want them to be able to find you first, and then make a good impression with an awesome website.   Why would you NOT want to focus on SEO for your company?

How long does it take before my search engine optimization (SEO) improvements start to show?

The speed at which SEO improvements take effect depends on a couple of factors. The first is the kind of SEO that is being done. For example, changes to local SEO take place much faster than they do on the wider web. Accordingly, any improvements made to local SEO also take effect faster. This can make it hard to maintain one’s ranking on a local level.  So local SEO needs to be a constant process of tracking and responding to these ever-changing rankings.

Changes on the wider web take longer to manifest and most firms generally estimate a 4 – 6 month window. This comes with one important caveat though, this window is when you should start to see those changes taking effect.

As with local SEO, there are some changes that can be made to a site that can give you a ranking bump much faster.  A good example of this is if you fix something on your site for which Google has penalized you in the past. When you resubmit your improved site to Google, you may see your site rank higher.  However, obviously this type of circumstance does not apply to everyone.

The important thing to bear in mind though, is that SEO results accumulate over time – it’s not a “once and done” kind of deal. Well done SEO is about creating a great site with great content and keeping it great, so you don’t get just a higher ranking, but those all-important leads and sales.

Why do you recommend a blog for my site?

Content is your #1 tool for ranking high on Google, and blogs are the best way to keep a steady flow of fresh content. Google loves fresh content, especially content that is well-written and authoritative, because that is what internet users want. Google has become the biggest search engine in the world because it excels at providing what users want.

So if you want Google to show you and your business some love, providing that fresh content needs to be a part of your SEO strategy. But there are other perks to be had from adding a blog to your site too!

Keeping a blog on your site helps to increase customer engagement and keeps customers coming back to your site. This means that they are more likely to turn to you than your competitors. Blogging also helps to cement you as an authority in your field in the minds of your visitors. Again, this makes it far more likely that when they have need of your services, they will trust you with their business.

Are there any additional or hidden fees for your services?

Nope!  We are up-front about all costs, and we expect our clients to be up-front about their needs.  We won’t charge you extra as long as you don’t try to squeeze in extra work into a quote we’ve already given you.

Can you make my website show up on Google?

Absolutely! And not only that, but we’ll make Google LOVE you.  We know what works, and what doesn’t, and we monitor your site 24/7 to make sure it’s being done right.

Why should I hire Misfit when I have a relative that can create my site for free?

Sure, you can hire your cousin to create your site, but have you ever had a family member or friend flake out on an obligation?  By hiring an experienced company, you are guaranteeing that we are there for YOUR disposal.  Our living is to keep you satisfied, it’s not through familial obligation.

Can Misfit maintain my website, or set up my website so I can maintain it myself?

The answer to these is: YES.  We can maintain your website for you so that you don’t have to.  You are busy running your company, why should you be busy maintaining your website too?  However, if you would like a more hands-on approach, we set up all of our sites to be as easily maintainable as possible and provide step-by-step instruction for you to use to keep your website up to date.  We are also always on call to stay your retainer for your web maintenance needs.

Can you host my website?

Yes!  We offer hosting to all of our clients at a very good rate.  The longer you pay for hosting, the cheaper it gets. View our hosting prices and remember that we offer rabid backups, malware protection, and the highest level of security and attention.

When can I expect my maintenance changes to be done on my site?

Small changes we can usually get done same-day if we aren’t extremely busy dealing with emergencies.  Significant changes will take a little longer, but we always make sure all of our clients are satisfied and will work extra hours to make sure you are taken care of.

How long will it take to create a website?

This is another one of those questions that varies depending on how complicated the website is going to be. General small business websites we can get done in about 3 weeks or less.  If you want to sell products or have additional functionality, it will take extra time.