What is Online Reputation Management?
ORM is the process of creating a public persona or perception of a company, person, or organization through the influence of online information. This is crucial to business survival as it does the following:
- Helps the business gain trust from potential customers, building your credibility
- Maintains a consistent brand identity and information throughout the internet
- Minimizes risks from bad reviews, false information, and client frustration
What’s involved in Online Reputation Management?
- We will maintain and monitor directory listings for your business, otherwise known as NAPS (Name, Address Phone number) which helps boost your SEO (Search Engine Optimization)
- We help businesses increase their positive reviews and monitor negative reviews to tackle them quickly. This helps boost your Local SEO.
- We will remove any toxic backlinks that link to your website and drag down your credibility with search engines
- We will respond positively to any reviews left for your business and inform you of any negative reviews to address
- We can monitor your competition for any PR news and find opportunities for you to develop new press for your business
- We can create press releases for your business at an additional cost
That all sounds great, how do I sign up and how much does it cost?
Next, we’ll send you a report of your current directory NAPs so you have the “before” picture, and then we’ll send you an updated list once we have made sure your NAPs are consistent across the board.
We will then provide you with a list of the basic SEO audit that tells us any toxic domain links, where you rank with your competition on search engines and find any recent press from your competition to send your way.
Each month we will send you an updated report of this information after your service renews so you can stay on top of your “online business snapshot”.
Sounds easy, right?
Can’t I do this all myself?
Sure! I mean, you could. Or you can save yourself several hours per month learning, updating and monitoring all of your business listings and competition yourself. However, you have a business to run, and our goal is to take the burden off of your online presence through not only Online Reputation Management, but also Search Engine Optimization, Pay-Per-Click Marketing, and Social Media Digital Marketing.
If nothing else, it’s worth trying out the service and seeing the absolute value you get out of allowing us to go above and beyond making sure your business is seen in the best light possible.