What is web3?
Web3 is a term that basically describes the next evolution of the internet and NFT Marketing is about to be the next big evolution in marketing. We’re still in the very early stages of it, but it is growing rapidly and businesses will need to adapt as it becomes more widely available as Web3 and NFT Marketing become a thing.
Essentially, Web3 is the version of the internet that involves ownership. Digital currency such as Bitcoin or Ethereum, Smart Contracts, Metaverses and all of the in-between are now being incorporated and adopted by large brands such as Meta, Adidas, Gary Vaynerchuk, and more.
More importantly, it is decentralized, which basically means there’s no one ownership or government ownership of the item, but rather the authority of ownership by the user or users belonging to a network. Once you own the item, you own it, and no manner of demands from anywhere can take it from you. You are responsible for the asset, can keep or sell the asset, and can lose the asset with no liability on anyone except yourself.
Big Brands Jumping into NFT's
What's the difference between web3 and web2 or web1?
How can web3 work for my business? Do I even need it?
As web3 is still very early in its inception and the current environment is still experimenting with the capabilities and possibilities of how businesses can take advantage of it whether it’s Web3 onboarding, understanding crypto security or NFT Marketing.
Some methods we’ve seen so far:
- Selling convention or webinar tickets that can then be proof of purchase for future discounts and utility
- Starbucks recently revealed a web3-based rewards program
- Disney recently posted a job position for a Web3 lawyer, so we may see some innovation from them moving forward
- Creating a VIP lounge of loyal customers that will receive perks for ownership of your token
- Virtual fashion shows and concerts
- Galleries that show off portfolios in the metaverse
But I can do this in web2?
If you do not have the interest or resources to look into web3 technology, there’s certainly no reason to jump right in without a plan if you can accomplish the same outcome without it.
However, keep in mind a lot of businesses shirked the idea of utilizing Tiktok for business and now many businesses are jumping on that bandwagon to market themselves. If you want to be early and innovative by seeing what you can do with NFT Marketing, now is the time to do it to establish yourself before your competition does.
What web3 services does Misfit provide?
At Misfit, we’ve been in the digital game over two decades, so it makes sense that we will automatically jump into new niches and technologies when they emerge and all the new ways to get your brand in front of potential clients with NFT Marketing.
However, not all businesses can make time or deal with the frustration of always learning something new, and that’s where we come in.
We not only understand the NFT market, but we’re in it daily. We know where your audience is lurking, how to communicate with the NFT community, and best practices when it comes to getting your brand in front of that audience.
Discord Security & Maintenance
A lot of web3 brands are utilizing Discord as a way to gather their audience together to build community, make announcements and create dialogue and interest from holders.
That also means these communities are a target for scammers. In fact, more than $100 million has been stolen between January and August of 2022 so far because of user-error and not understanding how to keep safe.
We not only provide educational onboarding for your audience but setup a secure discord with all the necessary precautions to keep them as safe as possible.
If you are a brand simply looking to understand web3, NFT’s and the blockchain, we can be a resource for you and strategize on how to best utilize web3 to build your brand.
User Onboarding & Safety and Security
If you want to understand how to jump into web3 either as a business or an individual, we can provide access through one of our own built resources that walks you through the entire process from creating a wallet to purchasing your first crypto to jump into a metaverse to see how things work.
We will also highlight the most common scams and what you need to do in order to keep your assets safe. You’ll have access to an exclusive community environment and early access to our own upcoming NFT drop.
Community Management and Moderation
While you are busy building your brand and company, if you are looking to dive into web3 and perhaps launch your own project, you’ll need someone to maintain it and moderators to enforce rules and keep everything on-brand.
We have an influx of trusted and vetted moderators knowledgeable and experienced in NFT’s and web3 that can jump in and hit the ground running.