Do you know who you are?
Branding is a massive topic.
Some simplify it as simply logo design, but to us, it’s your entire business identity. Everything about your ethics, vision, mission, history, experience, and skills is wrapped up in a few swipes of colors and images and brought to life through your messaging online.
It’s fascinating when you get into color theory and design choice backgrounds of big brands. In fact, let’s look at some now just for fun.
Branding Color Theory
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Now don’t get me wrong, I don’t think this is an end-all definition of what color means. In some logos people just have a favorite color they want to use, it doesn’t really mean anything other than that.
That said, people do view color as emotionally manipulative, such as green invoking the sense of “eco-friendly”, so there’s something to be considered there.
In America, our “money” is green, whereas in a lot of other countries, it’s not, so here green may be associated with wealth. It helps to know your target audience when it comes to branding, as well.
Why do I even need to think about color theory?
You don’t, really, but as business owners and brands, we understand that in order to “make the sale” we have to invoke some sort of emotion or confidence with the potential client. All marketing is based on some form of manipulation or understanding of human emotion and action, so it makes sense to start with the bare bones of your business brand.
Let’s look at the Misfit Logo as an example.
I literally chose green because at the time it was my favorite color. If we look at the color theory chart above, it can also mean prosperity, safety, growth, stability, and positivity. All features I want to be part of Misfits ethos. In reality, it would have made sense to also go with Red because red usually invokes boldness, leadership, ambition, and excitement, which is what being a “Misfit” is all about.
Now let’s look a the backwards “F” in “Misfit”. Out of the entire logo design, I use that “F” more than anything because it’s backward. It goes against the normal grain. It is what stands out in our logo. It also closely resembles the “F” in “Facebook”, which connects us to social media, a big part of our company business.
You may also notice the grunge or marbling of our logo, which again was intended to symbolize being down-to-earth, industrial, and hard-working like you would imagine other blue-collar brands.
For the fonts I wanted a combination of a serif and sans-serif font because I am a font nerd (seriously I have over 5,000 fonts) and that is also a huge part of what builds your logo. As someone who builds brands for a living, I wanted to include the two styles together.
Not sure where to start?
Don’t worry, we got you. We’ll walk you through the entire process from finding out your goals, figuring out fonts and colors for the logo design, and really dive into how you want to be represented as a brand. All you have to do is schedule a session with us and we’ll take care of the rest.