Misfit provides is an all in-house agency when it comes to your online business needs, and online marketing is a large part of that. We provide our clients with every type of online marketing available, customized to suit not only your brand, but also what is appropriate for your company niche. Afterall, what may be the best way to market a construction company is entirely different than what is appropriate for a musician in order to get the best bang for your buck.
What types of Online Marketing do we provide?
Search Engine Optimization is necessary for every business online. At the absolute minimum, if you are looking for a service to start with, we always recommend SEO because it’s the best way to get you visible online locally for new and existing customers. We basically take your website and company brand, and get it ranked in search results so people can find information about you initially.
Social Marketing is also important for companies because it allows you to create a dialogue with new or existing customers in a way you can control. Brand management on social media is important, because bad reviews can spiral out of control about a company, so being able to manage that online space allows you to do damage control before that happens. Social Marketing also allows you to target specific demographics to sell your services to better than any other method thus far.
Search Engine Marketing, while similar to SEO, is more about spending money on ads than ranking naturally through your website structure and content. You can pay to have your website show up for certain relevant keywords and be guaranteed that at least someone will see it. The problem most companies face is they pay for ads with the correct research to make sure they aren’t spending money to reach people that don’t actually want their service, and that’s just wasted money. We take the guesswork out of it through our SEM and PPC strategies.
Content Marketing is also very similar to SEO, since SEO is in part the content and text of your website setup in a way that search engines understand and consumers want to see. However, not all content is text. There is also media and video and other methods of reaching customers that need to be done in a creative way that will get them to see your company.
E-Mail Marketing is still a top way to reach customers, because everyone has an e-mail and it’s not going away anytime soon. However, if you’re like me, you mass delete e-mails and advertisements all the time. It takes a lot of work, creativity, and testing to create an e-mail that people will read. We know the techniques, we do the testing, and we help you reach your customers inbox in the best way possible.