We live in the age of social media. In fact, something like 81% of adults in the US had a social media profile in 2017. Most of the time we use social media for well…social reasons. However, that’s not all we use social media for – at least not nowadays. Something like 9 out of 10 US businesses use social media for marketing, and for good reason too. Did you know that the average internet user has 8 social media accounts? That’s a lot of potential for reaching new customers! Moreover, consumers aged 18-32 say that social commerce is their most powerful purchase influencer. These factors make social media marketing an extremely powerful tool for any business.
The Challenges of Social Media Marketing
However, it’s one thing to do Social Media Marketing, but it’s another to do it well. A lot of businesses simply don’t know where to start. And finding the kind of compelling content that really engages the customer base can be a real struggle. In fact, Social Media Marketing was rated the 2nd most difficult tactic to execute in a digital marketing strategy!
It can also be very time consuming and stressful. Because you not only have to run your business, but also “play” PR firm and Social Media Manager too. All just to maintain your public voice and representation of your brand!
That’s a lot of work.
This is where hiring a bunch of Social Media Misfits comes in. We know how busy you are, and we know the stresses and problems of Social Media Marketing. This is something we know how to do it and do it well. We know what influences on social media. We know what kind of content will go viral and get your name out there. And we know how to implement marketing strategies that increase your reach and bring in new customers.
Whether you are new to social media, have a profile that’s unheard of, or simply want to focus on running your business, we can help. We take the time to learn about your business, your industry niche, and even your competition. We help you to stay one step ahead of your competitors.
Looking to find out more about social media marketing in general? You can read about some of our ideas and strategies below.