Business has changed a lot over the years. The days when a business owner could simply set out their shingle and open up shop are long gone. Well, that’s not entirely true, we still set out shingles, it just looks a little different nowadays.
For most businesses, having an internet presence is a necessary part of doing business. And in many ways, a business website is like the e-version of the old-fashioned shingle. But in a marketplace as huge as the worldwide web, how do you make sure that your “shingle” stands out?
The answer, my friends, is SEO.
What is Search Engine Optimization?
SEO stands for “Search Engine Optimization”, and as the name suggests, it is the process of optimizing your website. But what do we mean by this, and why would we need to ensure that our sites are optimized?
Whenever you do a search in your preferred search engine, you’re essentially making a request for information. The search engine responds by returning the best and most relevant websites it can find that match your request. That’s its job. But in order to do that, it has to be able to rank websites in terms of quality and relevance. So the search engine has crawlers that “crawl” the web collecting data about websites. It is from this data that the rankings (or how high your site appears in the search results page) are derived.
So SEO is essentially all about making improvements to your website (optimizing) in order to impress a bunch of (web) spiders.
But how do you impress a bunch of spiders so you can win that all-important ranking?
Basically, you make sure your website is on point with everything from content to technical issues (like speed and accessibility). You also need to make sure your site is in a good “neighborhood”. Or in other words, that it doesn’t have any sketchy backlinks dragging it down. (Backlinks are what you get when other sites link to yours.)
There’s a whole lot more to it than that, but that’s the crux of it.
So what is SEO?
Basically, it’s impressing a bunch of spiders so your shingle stands out.
Misfit Interactive: Expert Crawler Charmers
If you want your business website to impress a bunch of cyber arachnids, why not check out Misfit Interactive? We do everything from SEO and Social Media Marketing, to web design and web hosting. A lot of companies claim this, but we’re actually your one-stop-shop for all things web related. With our small business prices and big business service, we are the perfect spider charming outfit! So why not check out our testimonials and give us a call? Let us help you to stand out from the crowd.